Our researchers have performed hundreds of highly customized research studies among
businesses and consumers. These studies have provided our clients with insight and
recommendations on a variety of marketing issues, including: product development,
pricing and advertising; customer segmentation; attitude, usage and awareness and
Many of the marketing research studies KALPA conducts involve gathering and interpreting
information for strategic planning and development on issues that have few precedents.
These brief descriptions illustrate the breadth of our research experience and give
you insight into our marketing research capabilities.
KALPA can determine your perceived strengths and weaknesses versus those of your
competitors. You'll gain new insights on how to promote and position your products
and services for increased sales, too. We can also conduct studies to determine
and predict the likely impact of competition on an embedded base of customers.
When you have a clear picture of your most valuable customers, your search for new
customers gains focus. KALPA isolates and profiles specific segments of your customer
base to develop models that enable management to target products and marketing communications
by specific customer segments.
KALPA will assist you in achieving your desired corporate positioning by revealing
market perceptions about your company and your products and services.
With a variety of online tools and methodologies KALPA can position you to both
collect and report date 24/7 in real time. In addition, we have access to several
online communities that can provide valuable insights for product development and
KALPA extends classic customer satisfaction research beyond tracking to include
other key predictors of "loyalty" to help create genuine advocates for your company.
We will separate systemic customer experience issues from individual complaints
and can also support business process and technology revisions to achieve resolution
Despite your best efforts, customers will defect. KALPA can conduct database analyses
combined with primary market research that will uncover the underlying reasons for
defection. Using longitudinal data we can construct a predictive model enabling
you to take corrective action prior to notice of defection.
For a comprehensive analysis of your current marketing research needs or to learn
more about Marketing Research Services, call (248) 273-1955 or use our