Pure Navigation™ is a comprehensive process including analytics, marketing research,
technology systems and business processes that make the customer the key focus of
your corporate culture. It is customized to your company's unique needs, beginning
with a thorough analysis of the current state of your customer relationships. KALPA
professionals will then identify and map key points of customer interaction with
your company and evaluate objectives at each of these critical relationship junctures,
resulting in a “gap analysis” of customer expectations versus service delivery.
This analysis will provide a foundation to create the ideal customer experience.
Achieving “Pure Navigation”, will insure that your customers evolve into active
advocates for your company.
Finding the Ultimate State of Satisfaction.
Consumers are actively seeking and expecting more control in the buying experience.
Pure Navigation is about building an environment of trust and security for your
customers where they become loyal advocatesof your brand. These advocates, using
the internet, can now influence hundreds or even thousands of friends, acquaintances
and family, instantaneously. This brings a whole new dimension to the concept of,
“word of mouth” marketing. Conversely, customers who are disruptors, have equal
opportunity to swiftly create adversity, if not harm.
Pure Navigation™ begins with a set of core customer expectations that must be satisfied
before you transform a customer into an advocate. Prove through your actions that
consumers can trust and rely on your company.
For a comprehensive analysis of your current Customer Relationship Management needs
or to learn more about Pure Navigation™, call (248) 273-1955 or use our